Resume/CV
| resume_charla_myers.pdf |
EXPERIENCE
(Freelance: Various Companies)
New York, NY
Creative Director/Content Strategist/Copywriter
January 2007 to present
* Develop websites and/or online advertising campaigns.
* Strengths include: creative projects that showcase strategy and effectiveness; successful management for all aspects of a project-from brainstorm sessions to schedules; lead all creative disciplines in developing overall vision; and quick delivery of lengthy, detailed copydecks that are easy for clients to review (i.e., 75+ pages).
* Clients:
o American Express
o Canon
o Care Support of America
o Hearst Interactive Media
o Lincoln Financial Group
o Panadol
o Philips TV
o Register.com
o Toyota
* Agencies:
o Dentsu
o Foundry 9
o G2
o Ogilvy
o Publicis-Modem
o Siegel + Gale
Grey Worldwide
New York, NY
Creative Director
December 2008 to March 2009
* Acted as creative lead in developing interactive concepts for a variety of clients: E*Trade, Playtex (infant care), Lilly (Evista), Purolator (oil filters), Pantene, Penguin Books, and Longhorn Steakhouse.
* Helped evaluate potential partner vendors.
* Defined digital role within a traditional shop's framework.
Digitas
New York, NY
Associate Creative Director
October 2005 to November 2008
* Acted as creative lead in developing interactive concepts for a variety of American Express properties: Personal Cards, OPEN, Entertainment Access, Consumer Travel Network, Merchant Services, HealthPay Plus, and more.
* Developed a $1 million project that used a 3-D video environment to bring benefits to life for a luxury Card product.
* Created architecture of content flows for AmericanExpress.com on mobile devices.
* Responsible for the career development and annual reviews of direct reports.
* Created a Portfolio Club to train junior designers and copywriters-helping them to learn about the advertising and interactive industries as well as develop spec work.
* Participated in a five-day management-training program.
* Won 2007 Spark Award for my ability to build confidence and inspire the best work.
* Interviewed potential employees.
Organic
New York, NY
Engagement Manager/Copywriter (Freelance)
March 2005 to September 2005
* Directed and launched multiple projects, for clients including: SIRIUS Satellite Radio, Carter's, and Harris Direct.
* Responsible for an annual creative budget of $1.2 million for SIRIUS and $.5 million for Carter's.
* Concepted and wrote flash-based mobile "commercial" for SIRIUS and Sprint.
* Created a number of e-marketing campaigns for SIRIUS, plus developed cross-sell units on the site.
* Developed content strategy and copy for Carter's.com.
* Produced client, vendor, and team communications, including creative presentation decks and contracts.
Amalgamated Bank-Trust & Investment Services Group
New York, NY
Assistant Vice President, Marketing & Communications Manager
December 2003 to November 2004
* Wrote, directed, and produced seven-minute video for high-profile industry conventions, plus orientation and recruiting efforts.
* Designed and wrote numerous marketing materials from brochures and newsletters to advertisements and fact-sheets.
* Revamped Trust & Investment tab of the website, enhancing the user interface and content.
* Wrote all press releases, handled all press inquiries, and developed press strategies on a case-by-case basis.
* Researched and developed press contacts for corporate governance, finance, real estate, plus appropriate industries as necessary.
* Presented shareholder proposals at annual general meetings of portfolio companies.
Prudential Financial-EDG (eBusiness Development Group)
New York, NY and Newark, NJ
Copywriter (Freelance)
August 2002 to December 2003
* Wrote numerous materials, from direct mail brochures and online advertisements to user manuals and a website style guide (encompassing editorial, design, and development) for use across all Prudential sites.
* Created strategy and content for Help (FAQs, tutorials, etc.) areas across all Prudential sites.
* Produced internal sales pieces-responsible for managing the production team, developing content, negotiating with vendors, and ensuring shipment of materials to distribution sites.
* Trained business-line owners on how to use the Vignette content management application.
Time Warner
New York, NY
Copywriter/Producer (Freelance)
July 2002 to February 2003
* Produced and wrote "city guides," featured on the corporate intranet, for hubs within the TW network.
* Developed and wrote editorial style guide for Corporate Communications division.
* Assisted webcast production for AOL Investor Update.
Service Employees International Union (SEIU-32BJ)
New York, NY
Sr. Producer (Freelance)
January 2002 to May 2002
* Produced website for tri-state labor union (70,000+ members).
* Created site architectures and wireframes, plus developed matrix of over 800 insurance-benefit scenarios.
* Responsible for all client, vendor, and team communications, including presentations and specifications documents.
Organic
San Francisco, CA
Producer
December 1999 to March 2001
* Launched online advertising campaigns for national clients, including: Washington Mutual Mortgage (WaMu) and MasterCard.
* Developed client, vendor, and team communications, including: creative and strategy briefs, contractual agreements, style guides, meta sites, and presentation decks.
* Product development for rich-media campaigns, marketing-related mini-sites, and CD-ROMs.
* Managed all production and talent resources, plus schedule and budgetary issues.
* Responsible for an annual creative budget of $1.2 million for the WaMu account.
* Interviewed potential employees.
SF Interactive
San Francisco, CA
Producer
October 1998 to November 1999
* Directed and launched multiple website projects, including: Snapple.com, Crissy Field, and WomenFirst.
* Responsible for all team, client, and vendor communications, such as: contracts, briefs, and style guides.
* Designed website architectures, developed and managed project schedules, plus created and supervised budgets.
goodcompany.com
San Francisco, CA
Editorial Producer
November 1997 to April 1998
* Wrote feature articles.
* Developed online event programming calendar and budget, as well as contractual agreements for online event guests.
* Managed product development of web event and message board (BBS) applications, including the writing of functional specifications and conducting user-training sessions.
Associate Editorial Producer
May 1997 to November 1997
* Developed content and architecture for online Help.
* Interviewed potential employees.
America Online
San Mateo, CA
Administrative Assistant/Facilities Coordinator
July 1995 to April 1997
* Researched, wrote, and distributed a weekly report on emerging and current Internet trends.
* Wrote and edited for an AOL Internet style guide.
SKILLS
* Computer-related: MAC O/S; Windows; Microsoft Office, Project, and Visio; Photoshop; Final Cut Pro; HTML; AdKnowledge; Vignette, and various email, FTP, and calendar programs.
* Strategic understanding of brand advertising, marketing, and communications.
* Knowledgeable in Chicago and MLA editorial styles.
AWARDS & ACCOLADES
2003
Prudential.com
* e-Monditor Update Newsletter-Spotlighted revised "Help" section.
2001
Washington Mutual Mortgage's WaMuLand Branding Campaign
* Art Director's Club: Online Advertising Campaign--Certificate of Merit
* The One Show: Interactive Advertising Campaigns--Certificate of Merit
2000
Snapple's website (Snapple.com) and its subsidiary products
* SF Show: Interactive Media, Best Website--Certificate of Merit (Snapple.com)
* SF Show: Interactive Media, Best Website--Certificate of Merit (LookfortheSigns.com)
* Summit Creative Awards: Best Website, Consumer Informational--Silver (Snapple.com)
EDUCATION
New School University; New York, NY
Candidate for the Masters of Arts in Media Studies, expected graduation December 2012
Boston University, College of Communication; Boston, MA
Bachelor of Science in Broadcasting & Film, May 1994
SPIN Workshop, June 2004
(Freelance: Various Companies)
New York, NY
Creative Director/Content Strategist/Copywriter
January 2007 to present
* Develop websites and/or online advertising campaigns.
* Strengths include: creative projects that showcase strategy and effectiveness; successful management for all aspects of a project-from brainstorm sessions to schedules; lead all creative disciplines in developing overall vision; and quick delivery of lengthy, detailed copydecks that are easy for clients to review (i.e., 75+ pages).
* Clients:
o American Express
o Canon
o Care Support of America
o Hearst Interactive Media
o Lincoln Financial Group
o Panadol
o Philips TV
o Register.com
o Toyota
* Agencies:
o Dentsu
o Foundry 9
o G2
o Ogilvy
o Publicis-Modem
o Siegel + Gale
Grey Worldwide
New York, NY
Creative Director
December 2008 to March 2009
* Acted as creative lead in developing interactive concepts for a variety of clients: E*Trade, Playtex (infant care), Lilly (Evista), Purolator (oil filters), Pantene, Penguin Books, and Longhorn Steakhouse.
* Helped evaluate potential partner vendors.
* Defined digital role within a traditional shop's framework.
Digitas
New York, NY
Associate Creative Director
October 2005 to November 2008
* Acted as creative lead in developing interactive concepts for a variety of American Express properties: Personal Cards, OPEN, Entertainment Access, Consumer Travel Network, Merchant Services, HealthPay Plus, and more.
* Developed a $1 million project that used a 3-D video environment to bring benefits to life for a luxury Card product.
* Created architecture of content flows for AmericanExpress.com on mobile devices.
* Responsible for the career development and annual reviews of direct reports.
* Created a Portfolio Club to train junior designers and copywriters-helping them to learn about the advertising and interactive industries as well as develop spec work.
* Participated in a five-day management-training program.
* Won 2007 Spark Award for my ability to build confidence and inspire the best work.
* Interviewed potential employees.
Organic
New York, NY
Engagement Manager/Copywriter (Freelance)
March 2005 to September 2005
* Directed and launched multiple projects, for clients including: SIRIUS Satellite Radio, Carter's, and Harris Direct.
* Responsible for an annual creative budget of $1.2 million for SIRIUS and $.5 million for Carter's.
* Concepted and wrote flash-based mobile "commercial" for SIRIUS and Sprint.
* Created a number of e-marketing campaigns for SIRIUS, plus developed cross-sell units on the site.
* Developed content strategy and copy for Carter's.com.
* Produced client, vendor, and team communications, including creative presentation decks and contracts.
Amalgamated Bank-Trust & Investment Services Group
New York, NY
Assistant Vice President, Marketing & Communications Manager
December 2003 to November 2004
* Wrote, directed, and produced seven-minute video for high-profile industry conventions, plus orientation and recruiting efforts.
* Designed and wrote numerous marketing materials from brochures and newsletters to advertisements and fact-sheets.
* Revamped Trust & Investment tab of the website, enhancing the user interface and content.
* Wrote all press releases, handled all press inquiries, and developed press strategies on a case-by-case basis.
* Researched and developed press contacts for corporate governance, finance, real estate, plus appropriate industries as necessary.
* Presented shareholder proposals at annual general meetings of portfolio companies.
Prudential Financial-EDG (eBusiness Development Group)
New York, NY and Newark, NJ
Copywriter (Freelance)
August 2002 to December 2003
* Wrote numerous materials, from direct mail brochures and online advertisements to user manuals and a website style guide (encompassing editorial, design, and development) for use across all Prudential sites.
* Created strategy and content for Help (FAQs, tutorials, etc.) areas across all Prudential sites.
* Produced internal sales pieces-responsible for managing the production team, developing content, negotiating with vendors, and ensuring shipment of materials to distribution sites.
* Trained business-line owners on how to use the Vignette content management application.
Time Warner
New York, NY
Copywriter/Producer (Freelance)
July 2002 to February 2003
* Produced and wrote "city guides," featured on the corporate intranet, for hubs within the TW network.
* Developed and wrote editorial style guide for Corporate Communications division.
* Assisted webcast production for AOL Investor Update.
Service Employees International Union (SEIU-32BJ)
New York, NY
Sr. Producer (Freelance)
January 2002 to May 2002
* Produced website for tri-state labor union (70,000+ members).
* Created site architectures and wireframes, plus developed matrix of over 800 insurance-benefit scenarios.
* Responsible for all client, vendor, and team communications, including presentations and specifications documents.
Organic
San Francisco, CA
Producer
December 1999 to March 2001
* Launched online advertising campaigns for national clients, including: Washington Mutual Mortgage (WaMu) and MasterCard.
* Developed client, vendor, and team communications, including: creative and strategy briefs, contractual agreements, style guides, meta sites, and presentation decks.
* Product development for rich-media campaigns, marketing-related mini-sites, and CD-ROMs.
* Managed all production and talent resources, plus schedule and budgetary issues.
* Responsible for an annual creative budget of $1.2 million for the WaMu account.
* Interviewed potential employees.
SF Interactive
San Francisco, CA
Producer
October 1998 to November 1999
* Directed and launched multiple website projects, including: Snapple.com, Crissy Field, and WomenFirst.
* Responsible for all team, client, and vendor communications, such as: contracts, briefs, and style guides.
* Designed website architectures, developed and managed project schedules, plus created and supervised budgets.
goodcompany.com
San Francisco, CA
Editorial Producer
November 1997 to April 1998
* Wrote feature articles.
* Developed online event programming calendar and budget, as well as contractual agreements for online event guests.
* Managed product development of web event and message board (BBS) applications, including the writing of functional specifications and conducting user-training sessions.
Associate Editorial Producer
May 1997 to November 1997
* Developed content and architecture for online Help.
* Interviewed potential employees.
America Online
San Mateo, CA
Administrative Assistant/Facilities Coordinator
July 1995 to April 1997
* Researched, wrote, and distributed a weekly report on emerging and current Internet trends.
* Wrote and edited for an AOL Internet style guide.
SKILLS
* Computer-related: MAC O/S; Windows; Microsoft Office, Project, and Visio; Photoshop; Final Cut Pro; HTML; AdKnowledge; Vignette, and various email, FTP, and calendar programs.
* Strategic understanding of brand advertising, marketing, and communications.
* Knowledgeable in Chicago and MLA editorial styles.
AWARDS & ACCOLADES
2003
Prudential.com
* e-Monditor Update Newsletter-Spotlighted revised "Help" section.
2001
Washington Mutual Mortgage's WaMuLand Branding Campaign
* Art Director's Club: Online Advertising Campaign--Certificate of Merit
* The One Show: Interactive Advertising Campaigns--Certificate of Merit
2000
Snapple's website (Snapple.com) and its subsidiary products
* SF Show: Interactive Media, Best Website--Certificate of Merit (Snapple.com)
* SF Show: Interactive Media, Best Website--Certificate of Merit (LookfortheSigns.com)
* Summit Creative Awards: Best Website, Consumer Informational--Silver (Snapple.com)
EDUCATION
New School University; New York, NY
Candidate for the Masters of Arts in Media Studies, expected graduation December 2012
Boston University, College of Communication; Boston, MA
Bachelor of Science in Broadcasting & Film, May 1994
SPIN Workshop, June 2004