City National Bank
Known as a "bank to the stars," City National is a private bank with a high net worth clientele who expects luxury-level service for all their needs. After decades of minimal investment in digital, it became apparent to their parent company that for this enterprise to survive it needed to be where the customers of tomorrow will be.
Ready to own its technology rather than outsource to third-party vendors, City National Bank (CNB) built a new mobile app that became the "north star" for all digital initiatives.
This effort helped institute new cross-functional processes founded on a collaborative design thinking approach.